Article Reprint March 2000

Category 4: Business Lists and Business Data, WINNER: Kroll International Publibase

Kroll's Publibase is a collection of English language reader/ subscribers to pan-European publications exclusively in the business-to-business arena. It has over 2.5 million names and is a comprehensive database with telephone, fax and, in many cases e-mail. Addresses are formatted exactly to meet the requirements of International post offices. Same day data counts are available. "I see a great market potential for this product," said Tony Vaughan, "this product addresses the difficult area of sourcing European/International contacts for direct marketing in a market which is otherwise generally unhelpful regarding this type of data." Stuart Hodgkinson enthused about "the high level of accuracy and validation." He added, "Quick access and same day counts is particularly useful as time becomes more of a premium."

To learn more about Kroll International Marketing, call Leland Kroll today (in US) at 609.275.2900, Ext. 114; or Kevin Eakins (in Europe) at 353.18.461.762. Or to find someone in your region, go to www.krolldirect.com for a world-wide directory of Publibase representatives.

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