|
|
|
|
FOR IMMEDIATE RELEASE
Kroll Direct Marketing Appointed U.S. List Manager for SMi Group Files
Plainsboro, NJ. The List Management division of Kroll Direct Marketing is pleased to announce its appointment as exclusive List Manager in the U.S. for the SMi Group, a world-renown business-to-business data provider. Based in the U.K., SMi produces management conferences, corporate reports, newsletters and executive briefings. Industries that SMi specialize in are finance, pharmaceuticals, telecoms, IT and defense.
The masterfile of SMi consists of over 211,000 executives who have attended one of SMi's conferences or subscribes to one of its newsletters. Kroll Direct has segmented the data by conference industry, job title/function, and geography.
When it comes to managing and promoting international mailing lists, Kroll Direct Marketing has a wealth of knowledge and experience to rely on. President Leland Kroll states, "This database fits in perfectly with our other international niche files that we are known for in the direct marketing community." Other international lists managed exclusively by Kroll Direct in the U.S. are those of Sterling Publishing Group, Marcus Evans Conferences, Correo Direct and Schober Information Group.
In addition to list management and brokerage services, Kroll Direct offers list compilation, appending, and e-mail merge/purge software.
Publibase & Database Selections